Countries & Cities

How it works

Location reports group payment or checkout activity by estimated country and city. The source is the available buyer context rather than a verified residence.

Implementation

Keep scope, period and currency filters consistent when comparing markets. Inspect missing or uncertain location data and avoid treating every session as a unique customer. Country availability rules and sell-to restrictions can change the visible method list. Use the underlying transaction to confirm a specific payment outcome.

In this area

• Location source
• Calculations

Controls and values

Related guides

• Devices & Browsers
• Analytics
• Shop settings
• Analytics exclusions