Variants & results

How it works

Variants preserve alternate checkout appearances for targeting and comparison. Each variant should maintain an understandable amount and payment action.

Implementation

Create a named variant, adjust its appearance and choose how it reaches buyers. Test the assigned audience or link before sending traffic. Compare results with the same reporting period and population, including any analytics exclusions. A named variant is an appearance choice, not a new connector account or an independent payment resource.

In this area

• Create a variant
• Show a variant to buyers
• Compare results

Related guides

• Checkout appearance
• Hosted checkout